Hello,
I’m Jolaade
I am a Digital Content Producer
with over 5years of experience
across NGOs & Startups.
Manchester, United Kingdom
I can say that curiosity, data-driven decision making, and storytelling are three things that define me.
Creating story-led content for brands across social media channels through articles, podcasts, videos, etc
This is me
As an accomplished and highly skilled digital content
producer, I consistently drive brand growth and revenue through innovative content creation and strategic marketing campaigns.
I am adept at leveraging SEO optimisation, social media management, and email marketing to enhance brand development and visibility.
With strong project management and leadership skills, I successfully launch new initiatives, manage cross-functional teams, and execute impactful events.
I also excel at fostering lasting relationships with stakeholders through effective communication strategies and media relations.
Demonstrating versatility, I possess proficiency in graphic design, video editing, and podcast production, allowing me to deliver engaging, high-quality content across various formats.
Jolaade
Videos
001
Fundraiser Ad for Deranika
Body of work
002
Partnership Announcement
003
People Analytics Series
I was responsible for scripting, filming, and editing this fundraiser advertisement for a new UK-based skincare brand. The video was shot using a Sony Alpha a7S III camera and edited with Adobe Premiere Pro. Watch the full video here.
eqtble had just signed a partnership with Greenhouse and we wanted to create an announcement video that would showcase the value of the product to Greenhouse users. I edited the video on Adobe Premiere Pro.
For the People Analytics Series, we wanted to create a series of short videos on LinkedIn that were engaging and informative. I conducted virtual interviews with HR thought leaders & edited the videos on Adobe Premiere Pro.
004
Podcast Excerpt
005
Podcast Excerpt
006
Employee-led Content
I extracted and edited key excerpts from a podcast episode. My role involved carefully watching the entire podcast to select the best clips for social media. I used Adobe Premiere Pro for video editing.
I spearheaded and produced the HR leadership podcast series. My responsibilities included creating various assets such as video excerpts, articles, images, and launch materials to aid in the distribution of the podcast. I edited the video on Adobe Premiere Pro.
In my role as the content marketing manager at eqtble, I focused on increasing reach and visibility on LinkedIn. This involved supporting eqtble employees in sharing their insights on LinkedIn through various channels, including videos like this one. I edited the video on Adobe Premiere Pro.
Article cover images, YouTube thumbnails, Flyers, etc
Body of work
001
Article cover image
002
Newsletter cover image
003
YouTube thumbnail
004
Article cover image
005
YouTube thumbnail
006
Article cover image
In addition to cover images and thumbnails, I have developed various marketing assets,
including product launch and announcement flyers, carousels, and many other visual materials.
Please feel free to contact me if you would like to see these creations.
Videos (Reels, Vox-pop, TikTok)
001
LinkedIn short
002
IG Reel
Body of work
003
Vox Pop for IG/YouTube
004
IG Reel
005
IG Reel
006
IG Reel/YouTube short
007
Vox Pop for IG/YouTube
008
LinkedIn short
The in-person videos were shot on Sony Alpha a7S III and DJI Pocket 3 camera. All the videos were edited on Adobe Premiere Pro and CapCut
Published articles
So You're Tempted to Build Your Own People Analytics Tool? Here's Some 'Friendly' Advice!’
Ah, the allure of DIY! Much like growing your own tomatoes or brewing that homemade craft beer, there’s undeniable pride in saying, “I made that!”
So now, you’re considering investing in people analytics and thinking, “Why not build our own tool?” Before you roll up your sleeves and dive into lines of code or spreadsheets, let’s take a moment to chat.
We get the enthusiasm. Really, we do.
There's something magical about building something from the ground up, customized to every nuanced need of your organization. But as with all DIY projects, there's a fine line between "This was the best idea ever!" and "What on earth were we thinking?"
Body of work
Here's to the Marketers who work for early-stage startups
Visual Alchemy in HR Analytics: How to Present HR Data
...To get a Yes from her, the professor identified her needs, found out where she'd be and spoke in a language familiar to her — 'How does stealing 2.4 billion euros sound to you?' Notice he didn't say, 'How does making 2.4 billion euros sound to you?'.
Because Tokyo is a thief, she didn't care about making money. She wanted to steal. What was interesting about the offer is that he didn't have money to pay Tokyo (or any of his recruits) before the heist. She could die if the plan was unsuccessful. However, he had a pitch so good that she couldn't say no.
He did all of this with zero cash in hand.
This is the life of a marketer working at a bootstrapped startup. You don't have the money to run ads, launch massive campaigns, or create referral programmes. All you have is a small team, a brand, a product, and a dream to sell to your target audience. How do you sell that dream without breaking the bank? That's what this article is all about.
If you’re a data person, you’ve probably seen this. And you probably thought, “hey – why didn’t I think of that?!”
It sums up the struggle perfectly, particularly for people who work in HR analytics.
Getting the data and cleaning it are only half the battle – less than half, even. The real challenge, after sorting, compiling and making some sort of sense out of it, is how to make the data tell a story.
Why is storytelling even important in data? It’s not like you’re writing a novel.
Well, no – but go back to that tweet for a second. That’s a story, told visually. While it doesn’t use data, it's about data. And you got it, instantly. In fact, anyone who sees it will get it instantly. But it’s more important that you got it – because you’re the target audience.
